Brave New World By Patrick Riveron on 27 Feb 2014 in Editorial


Welcome to the Brave New World. It has been 83 years since Aldous Huxley wrote his vision of a dystopian future, and now it seems that we have finally arrived in this strange world where mass production feeds our consumption at every level. The seemingly endless supplies of fast food, fast fashion and fast culture have left us in a cycle of superficial consumption with little long-term satisfaction.

Within this environment, a new generation is emerging that has taken a decidedly different direction. The Slow Movement advocates a cultural shift toward slowing down life’s pace. Since the movement’s beginnings in the mid-1980s, it has since become a strong force impacting gastronomy, fashion, media, art and other sectors. Within the consumer sphere, what this has done is inspire people to look back to old traditions and methods of production in order to connect with a time when mass processes hadn’t removed the passion and personal identity from craft.

What we are seeing today across the world is a new generation of entrepreneurs who have pursued a slow lifestyle – whether because they have inherited a family business or have simply started out on their own to learn about a craft for which they have a passion. Brave New World seeks to share these stories and show a new generation of tailors, cobblers, cheesemongers, farmers and other entrepreneurs who are slowing down the clock on the way we live, and at the same time are reviving and preserving an important piece of our shared cultural heritage. In the process, we hope to gain perspective on the passion that has driven these people to forge a path away from the norm and learn about what makes them tick.


The Brave New World described in Aldous Huxley's 1931 work seems eerily relevant today
Brave New World by Aldous Huxley (Credit: Simon French Fine Books, London)


Do you ever feel like you're spending your life passing through row after row of these?
Andreas Gursky, 99 Cent II Diptychon (Credit: Andreas Gursky)


There is another way, and many people are leaving corporate work for something more hands-on
Jeremiah Ang, founder of The J.Myers Company, at his leather workshop in Singapore (Credit: Jeremiah Ang)


The biggest lesson to come from this movement: when life gives you grapes, make wine!
Arianna Occhipinti, 30-year old Sicilian vintner on her estate (Credit: Arianna Occhipinti)

 

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